Dana White Confirms: UFC Launching New AI Ranking System with Meta
UFC teams up with Meta to launch an AI-powered fighter ranking system, replacing the current panel-based model in 2025.
UFC partners with Meta to revolutionize rankings and fan experience
UFC President Dana White has officially confirmed a groundbreaking partnership with tech giant Meta, announcing the development of an AI-powered fighter ranking system. The upcoming changes aim to overhaul UFC’s current ranking model, which has faced criticism for years. According to White, the new system—developed in collaboration with Meta’s advanced AI technology—is set to launch later in 2025.
Meta is not only becoming UFC’s official technology partner but also helping the organization embrace a new era of digital innovation and fan interactivity.
Why is UFC replacing its current ranking system?
Since 2013, the UFC rankings have been determined by a panel of external media members—a system that has repeatedly drawn backlash for being subjective, inconsistent, and lacking transparency. Dana White has long voiced his discontent with the panel model, and in a recent Instagram video, he didn’t mince words:
“Thank God,” said White about the AI-driven initiative.
The new system will reportedly analyze performance data, fight outcomes, statistics, and historical context to generate dynamic rankings. It is expected to refresh in real-time, a major contrast to the periodic updates seen today.
According to White, he and Meta CEO Mark Zuckerberg have been discussing the concept since October 2024, and are now ready to roll it out:
“We’ve been working behind the scenes on this for months. This is going to change the game.”
Meta becomes UFC’s official fan technology partner
The deal goes far beyond rankings. As part of the multi-year agreement, Meta becomes UFC’s Official Technology Partner, integrating its platforms—Facebook, Instagram, Threads, Meta Quest, and Meta AI—into the fan experience.
This includes:
• AI-enhanced fight data overlays for broadcasts
• Real-time statistics and predictions powered by Meta AI
• Smart glasses integration at live events
• Interactive experiences using Meta Quest VR headsets
• Augmented reality features during Pay-Per-View and Fight Night broadcasts
Meta is also designated the “Official AI Glasses Partner”, a title that signals its plan to introduce smart glasses experiences during UFC events.
This new deal with @Meta is going to be incredible for our fans! 👏 pic.twitter.com/5EjWA6Slzs
— UFC (@ufc) April 2, 2025
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What do we know about the new AI-powered ranking system?
Details about the AI system are still under wraps, but insiders suggest it will rely on:
• Machine learning algorithms
• Real-time fighter performance tracking
• Statistical modeling and predictive analytics
• No human voting or panel influence
This move is aimed at minimizing bias and enhancing objectivity, particularly in light of recent controversies surrounding fighter placements after split decisions or questionable scorecards.
In an interview with MMAFighting, UFC EVP Lawrence Epstein said:
“We want fans to trust the rankings again. Meta’s technology allows us to offer an experience grounded in facts and performance, not opinions.”
AI rankings: a new era for MMA or a potential risk?
While the announcement has generated excitement, it has also sparked debate. Can artificial intelligence truly capture the nuances of fight performance? How will the system weigh contextual elements like strength of schedule, fight damage, or close rounds?
Critics worry the reliance on algorithms might create unintended biases or misinterpretations, particularly in a sport where human judgment plays a critical role.
Still, UFC and Meta are confident that the hybrid of sports and technology will elevate both fairness and entertainment. Mark Zuckerberg expressed his personal enthusiasm:
“I love this sport and I’m excited to help fans experience it in new ways.”
The future of UFC: data-driven, immersive, and global
The partnership also includes branding integrations across all UFC platforms, including octagon signage, broadcast graphics, and arena installations. Meta’s presence will be seen at all major events, from UFC Pay-Per-Views to Fight Nights, reinforcing their commitment to reshaping fan interaction.
Dana White emphasized:
“This is a game-changer. We’ve never done anything like this before. It’s going to blow people away.”
With Dana White recently appointed to Meta’s Board of Directors in January 2025, this collaboration is more than symbolic—it’s a strategic move that could redefine how MMA is presented, consumed, and understood.
What do YOU think about UFC’s AI ranking system?
Is this the evolution MMA needs, or a step too far into tech dependency? Share your thoughts in the comments.
Will AI make UFC rankings fairer and more accurate, or could it raise new issues in how fights are evaluated?
Source: MMAnytt.se
