May 6, 2022; Phoenix, Arizona, USA; UFC president Dana White during weigh ins for UFC 274 at the Arizona Federal Theatre. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Dana White Criticizes Showtime’s Production of Alvarez-Charlo Bout

UFC President Calls Out "Worst Production" and Excessive Ad Breaks During Boxing Event

Dana White Slams Showtime for “Embarrassing” Production in Alvarez vs. Charlo Bout

The recent Canelo Alvarez and Jermell Charlo showdown wasn’t just a talking point because of the in-ring action. UFC President Dana White criticized Showtime for what he termed as an “embarrassing” broadcast production of the marquee boxing match.

Following the eagerly anticipated bout between Alvarez and Charlo, most conversations would typically revolve around the fighters’ performances. However, this wasn’t the case this time around. Dana White, a major figure in the fight industry, took to his social media platform to express his displeasure with the broadcasting standards of the evening.

“It’s 2023, and Showtime is putting out the worst production I’ve seen in a long time,”

White said. His disdain wasn’t only directed at the production value. The UFC mogul also criticized the seemingly never-ending ad breaks. “Every time I turned it on, there was a commercial playing,” he exclaimed in disbelief.

This isn’t the first time White has been outspoken about boxing broadcasts. The UFC President has been an advocate for seamless productions and the best possible viewing experience for fans. In this case, he felt Showtime fell short of the mark.

The combat sports community had mixed reactions to White’s comments. Some agreed with his sentiments, noting the frequent ad interruptions. Others felt he was merely stirring the pot, given the rivalry between the UFC’s pay-per-view model and traditional boxing broadcasts.

While the Alvarez vs. Charlo match brought excitement to boxing enthusiasts, it’s clear that the surrounding production left some, including industry giants like Dana White, wanting more. As combat sports evolve and fan expectations rise, broadcasters will be under increased scrutiny to deliver top-tier experiences both in and out of the ring. Whether this incident will lead to changes in Showtime’s approach or simply spark further debates in the combat sports community remains to be seen.

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