Dana White Debunks Influencer Boxing PPV Sales Claims
With extensive experience in the pay-per-view (PPV) business, Dana White, UFC CEO, expressed skepticism about the reported success of influencer boxing events. White finds the claim of 1.3 million buys for the Misfits event, featuring matches like KSI vs. Tommy Fury and Logan Paul vs. Dillon Danis, hard to believe. Speaking on The Full Send podcast, White dismissed the figures as exaggerated, stressing the difficulty in achieving such high sales numbers in the PPV market.
White argued that if such events genuinely reached such sales figures, promoters and broadcasters would be eagerly investing in them. He pointed out that generating significant revenue from PPV events would lead to more frequent productions, something he hasn’t observed with influencer boxing. White emphasized that successful PPV events attract major attention and investments, which he contends is not the case for influencer boxing.
Despite the hype surrounding influencer boxing, White remains critical of the quality of these events, citing poor production and lackluster matches. He maintains that while influencer boxing might attract attention, it falls short in terms of actual fighting quality and PPV sales success.
Dana White’s candid remarks cast doubt on the reported PPV success of influencer boxing, questioning the authenticity of the sales figures and the quality of the events.